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About Us

AUTHENTIC (TIANJIN) I AND E LTD operates as the international trade division of Winroad Group. Strategically located in Tianjin, one of China’s premier logistics and shipping hubs, we were established to provide global partners with direct access to high-quality steel products, streamlined export services, and end-to-end supply chain efficiency.

As a dedicated exporter and supplier, Authentic Steel specializes in a comprehensive range of premium steel products. Our core product catalog includes Hot Rolled (HR) Steel, Cold Rolled (CR) Steel, Galvanized Steel (GI), Galvalume Steel (GL), Galvanized-Aluminum-Magnesium Steel (ZAM), Prepainted Coils (PPGI/PPGL), Precision Steel Strips, and Durable Roofing Sheets. Engineered to meet rigorous international standards, our materials serve critical industries ranging from construction and roofing to automotive manufacturing and solar mounting structures.

Over the past decade, we have steadily expanded our global footprint. Since 2015, Authentic Steel has consistently participated in world-renowned industry exhibitions, including MosBuild in Moscow, The Big 5 in Dubai, EISENWARENMESSE in Germany, and FEICON in São Paulo. These global platforms have enabled us to build robust trade relationships across more than 70 countries in Europe, South America, Asia, the Middle East, and Africa.

Trust, reliability, and long-term value form the cornerstone of our business philosophy. A prime example of our commitment is our strategic partnership with MATIKET GENERAL TRADING PLC, established in 2018, with cumulative trade volume exceeding USD 1.5 million. Whether serving large-scale industrial projects or specialized steel distribution centers, Authentic Steel delivers uncompromising quality, competitive pricing, and exceptional customer support worldwide.